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Sony HXC-FZ90SN//U - Portable 4K Camera
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Announced in June, the Sony HXC-FZ90 provides an affordable solution for media and event production companies looking for a quality solution for 4K ready production.
The HXC-FZ90 camera is Sony’s new addition to Its entry-level 4K live production line-up. The new system camera creates, according to Sony, an easy 4K migration pathway for studio and event production companies. This portable studio camera for HD production offers one solution that may seduce those looking for a path to higher resolution: invest less now by starting with HD shooting, then upgrade to 4K later without any hardware changes.
“As production formats continue to diversify, we are seeing more companies looking for a flexible way to switch at will between 4K, HD and HDR. They might still be producing most of their projects in HD but want to be able to respond now to opportunities with a 4K or HDR component,” said Kento Sayama, Deputy Vice President, Imaging Solutions, Sony Electronics.
While most event production companies, e-sports organizations, churches and educational institutions produce a majority of their content in HD, they are aware of the increasing requirement of 4K production and are seeking versatile, economic equipment to fill that need. The HXC-FZ90 follows Sony’s HDC line up that enables 4K / HDR production through permanent or temporary software, allowing a seamless switchover based on production requirements. The HXC-FZ90 also supports HLG (Hybrid Log Gamma) and S-Log3 for Sony’s SR Live workflow enabling HD HDR or 4K HDR if needed.
The HXC-FZ90 camera is Sony’s new addition to Its entry-level 4K live production line-up. The new system camera creates, according to Sony, an easy 4K migration pathway for studio and event production companies. This portable studio camera for HD production offers one solution that may seduce those looking for a path to higher resolution: invest less now by starting with HD shooting, then upgrade to 4K later without any hardware changes.
“As production formats continue to diversify, we are seeing more companies looking for a flexible way to switch at will between 4K, HD and HDR. They might still be producing most of their projects in HD but want to be able to respond now to opportunities with a 4K or HDR component,” said Kento Sayama, Deputy Vice President, Imaging Solutions, Sony Electronics.
While most event production companies, e-sports organizations, churches and educational institutions produce a majority of their content in HD, they are aware of the increasing requirement of 4K production and are seeking versatile, economic equipment to fill that need. The HXC-FZ90 follows Sony’s HDC line up that enables 4K / HDR production through permanent or temporary software, allowing a seamless switchover based on production requirements. The HXC-FZ90 also supports HLG (Hybrid Log Gamma) and S-Log3 for Sony’s SR Live workflow enabling HD HDR or 4K HDR if needed.
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