Sony Alpha-7-Mark-III With SEL85F18 Set
Exclusive Alpha 7 Mark III Fixed Lens Kit. The compact system camera Alpha 7 Mark III is a real all-rounder and offers a rear-illuminated CMOS full-frame sensor with 24 megapixels and still a very high reaction speed, intuitive usability and reliable durability with each other. In combination with the SEL85F18, a fast lens with a medium prime lens for portraits, this set offers exceptional image quality. The kit also includes a 4-year warranty extension DIBOXCC4 (must be registered within 360 days of purchase) with puncture protection for the camera and lens, a SR64UX 64GB MicroSD memory card and a LOWERPO Ruckasck m-Trekker BP150.
Sony Alpha A7 Mark III Body
Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.
Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.
24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor
Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values. The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.
Fast Hybrid AF System
An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.
The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.
5-Axis SteadyShot INSIDE Image Stabilization
Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.
For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
UHD 4K Video Recording in XAVC S Format
Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.
Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
Sony FE Lens 85MM F1.8
Portrait-perfect sharpness and bokeh
There’s nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the SEL85F18 is a standout choice. It features a compact, lightweight design for mobility, with high-performance optics and a large F1.8 maximum aperture that deliver outstanding image quality. An excellent second lens for both full-frame and APS-C camera users.
High corner-to-corner resolution
This compact, easy-to-handle lens offers fine prime lens performance with high corner-to-corner resolution. A precision optical design includes one ED (Extra-low Dispersion) glass element to effectively minimise chromatic aberration, while spherical aberration is tightly controlled for high overall sharpness with smooth bokeh when required.
Beautiful bokeh enhances portraits
Spherical aberration is carefully optimised to achieve the best possible balance between resolution and smooth, natural bokeh that can provide a perfect backdrop for a wide range of subjects, while a 9-blade circular aperture contributes to beautiful bokeh highlights. 85mm is often a photographer’s first choice for people and portraits.
Mobile and manageable for active shooting
A compact, lightweight design that is ideally matched to the α7 series offers a great blend of portability and high image quality for portraits, events, and more. Even though the SEL85F18 features and advanced optical design add up to impressive overall performance, its 371-gram (13.1 oz.) Weight makes it a great choice for active, on-the-go shooting.
Quiet, precise focus drive
A double linear motor actuator system directly drives the lens’s focus mechanism without noisy intervening gears, for precision positioning and quiet operation that are great for movies as well as stills.
Quality build, versatile features
A customisable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust and moisture resistant design plus other refinements add up to outstanding quality and photographic versatility.
Reliable in challenging conditions
A sealed dust and moisture resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.
Lowepro Backpack m-Trekker BP150
This m-Trekker BP150 can be carried by its built-in top handle, or worn using its adjustable shoulder straps which are complemented by a padded rear panel that cushions the back and shoulders, helping to ensure comfort. Before the backpack's rear panel, a top-facing zipped pocket can be dedicated for items that need to be accessed quickly and conveniently, such as a pair of sunglasses or music player earphones. Access to this m-Trekker BP150's main compartment is achieved by first placing the rear panel on a flat surface. Its front panel can then be unzipped and flipped open to reveal two memory card pockets over eight adjustable and removable dividers which can be configured according to the specific camera equipment being stored or carried.
Along the inside of the front panel, a dedicated pocket for 13" laptops or tablet computers is located behind two, zippered mesh organizer pockets. When the front panel is closed, the laptop or tablet computer pocket is positioned above the backpack's base to help minimize the effect of any bumps or shocks upon its contents.
Featuring a durable nylon construction, this m-Trekker BP150 is built to be weather-resistant and includes a seam-sealed cover for use under heavy rain. Along the outside of the front panel is an additional zippered accessory pocket, while two bottom gear straps allow for extra items such as a tripod to be clipped or tied under this backpack. Additional exterior storage capacity is provided by left and right stretchable side pockets that can each hold a water bottle, or any other similarly-sized items to be kept within easy reach.
- Camera compartment can comfortably hold a small DSLR along with two to four lenses, while users of mirrorless camera systems can fit up to three lenses along with a camera, plus a flash and back-up camera
- Eight padded, touch-fastened removable dividers allow the main compartment's space to be configured according to the specific equipment placed within it
- Inside wall of the main compartment's front panel includes a dedicated pocket for 13" laptops or tablet computers located behind two, zippered mesh organizer pockets
- Mesh organizational pockets can be used to store and organize memory cards, lens caps, or lens cleaning supplies
- When front panel is closed, laptop pocket is positioned above the backpack's base to help minimize the effect of any bumps or shocks upon its contents
- Top-facing pocket for items that need to be accessed quickly and conveniently, such as a pair of sunglasses or music player earphones
- Zippered accessory pocket along outside of the front panel
- Two bottom gear straps allow for extra items such as a tripod to be clipped or tied under the backpack
- Left and right stretchable side pockets can each hold a water bottle
- Carry options include built-in top handle and adjustable, padded shoulder straps
- Padded rear panel cushions the back and shoulders, helping to ensure comfort
- Durable, weather-resistant nylon construction
- Seam-sealed cover for use under heavy rain
Full frame (35.9x24.0mm)
Max frame rate (max. Video resolution)
ISO sensitivity to light
ISO light sensitivity up to
Frames / sec (JPEG)
Display size in "(cm)
Micro USB 2.0 Type-B
Memory card slot
Width / length in mm
Height in mm
Depth in mm
Weight in g
Sony FE Lens 85MM F1.8
35mm full frame
35MM Equivalent Focal-Length (APS-C)
Lens Group/ Elements
Angle of View (35mm)
Angle of View (ASP-C)
Maximum Aperture (F)
Minimum Aperture (F)
Minimum Focus Distance
0.8 m (2.63 ft)
Maximum Magnification Ratio (X)
Filter Diameter (mm)
Image Stabilization (Steadyshot)
Dimensions (W X H X D)
78 x 82 mm
Type of Closure
11.4 x 5.9 x 17.7" (29.0 x 15.0 x 45.0 cm)
10.6 x 4.7 x 16.5" (27.0 x 12.0 x 42.0 cm)