Sony Alpha A7 Mark III with 24-105mm Lens
Gain control of expressive freedom
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.
Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
Newly developed sensor, evolved image processor
The latest technology achieves stunning processing speed
A new version of the 24.2-megapixel4 Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster5 and data processing capability that is 1.8 times higher5.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed
The camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimising noise to reveal fine details in every picture.
Reducing noise in high-resolution images
Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048006 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
Dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range7 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
Faithful colour reproduction
More accurate colour reproduction straight out of the camera
Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
Steadier shots with 5-axis stabilisation
The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step8 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses, and delivers excellent performance.
14-bit RAW output for rich gradations
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW9 data output, even when in silent or continuous shooting mode10.
4D FOCUS — AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
4D FOCUS: Stunning wide coverage
693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points11 covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points12 to improve focus.
4D FOCUS: Fast AF speed
Up to two times faster AF performance
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed13.
4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.
Reliable AF down to EV-3 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-314, for more reliable autofocus in dark scenes.
Focal-plane phase-detection AF supports A-mount lenses
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.
Eye AF revolutionises portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
Focus control via touch screen
The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
AF in Focus Magnifier
Use autofocus for stills while focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
Fast continuous shooting captures the height of a moment
The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking1 and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting17 at up to 10 fps with AF/AE tracking at maximum resolution.
Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking1. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.
Shoot continuously in absolute silence
This camera allows silent shooting17 at up to 10 fps with AF/AE tracking1. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.
Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.
Better operation during continuous shooting
Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings20, as well as operate image playback during data writing.
High-resolution 4K HDR
As well as new capability of recording stunning 4K movies2 through 2.4-times21 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
Image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K movies
Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times21 the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording2 employs XAVC S format at bitrates as high as 100 Mbps.
More comprehensive autofocus performance
Improved Fast Hybrid AF for movie recording
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
HLG (Hybrid Log-Gamma)3 for instant HDR workflow
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.3
*1 High flexibility to fine-tune images as desired (colour grading required)
*2 Instant high-quality image (colour grading not required)
Supports S-Log3 and Slow and Quick Motion
S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps23 for up to 60x quick motion and 5x slow motion.
Reliable features and operation in a compact body
The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.
Longer battery life to shoot for more professional lengths
The α7 III can use a NP-FZ100 battery with approx. 2.2 times as much capacity as a NP-FW50 battery, allowing you to shoot up to approximately 710 photos24 with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual media slots, UHS-II support
With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
My Menu: faster to your favourites
Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.
With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.
New Imaging Edge software suite from Sony
Imaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.29
Back-illuminated 24.2MP11 full-frame sensor
The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel11 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster12 data readout speed is achieved through copper wires and front-end LSI.
Entirely enhanced image processing system
A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement12 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop13 dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output14 even during silent shooting/continuous shooting15.
Wider, faster, more steadfast AF performance
An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice16 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness17.
Focal-plane phase-detection AF supports A-mount lenses
Phase-detection AF can operate even when an A-mount lens18 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.
Eye AF now supporting AF-C
Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses19 mounted via an adaptor.
AF-ON button and multi-selector
The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won’t miss great chances to shoot moving subjects.
Comprehensive AF convenience
AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.
Up to 10 fps with AF/AE tracking
With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking20 (up to 8 fps20 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst21. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.
Enhanced operability for continuous shooting
Images captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress22.
Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.
Clear, natural, realistic 4K movies
High-resolution full-frame 4K movies24 with full-pixel readout without pixel binning that condenses approximately 2.4 times25 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format’s unique potential in every shot. Super 35mm can also be selected, instead of full-frame mode, as needed.
Supports a wide range of needs in HDR movie production
Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production *1, and a new HLG (Hybrid Log-Gamma)26 picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images *2 with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.
Versatile movie recording functions
The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion27, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.
Improved Fast Hybrid AF for movie recording
An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.
My Menu and new menu interface
My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.
Rating function convenient for on-location sorting
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you’re on location or traveling.
Promptly changeable customisation
Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.
High-resolution, high-contrast XGA OLED Tru-Finder™
Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to “High” to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.
Touch screen LCD for easy instant focus operation
A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.
In-body 5-axis image stabilisation with 5.0-stop shutter speed advantage
This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster28 shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
Location Information Link via Bluetooth
The camera can be paired with PlayMemories Mobile app30 installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings. PlayMemories Home application can be used on a personal computer to organise imported still images on a map.
Smooth PC tethering via USB 3.1 Gen 1 port
A USB Type-C™31 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn’t have to send big volumes of RAW data.
Longer battery life to shoot for more professional lengths
For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of a NP-FW50 battery that allows shooting of up to approximately 710 photos32 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C™ and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C™ port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual slots with UHS-II compatibility
This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.
Highly durable and operable in tough conditions
The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimise entry of dust and moisture33.
One-touch remote & One-touch sharing
One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for SNS sharing. Just install a PlayMemories Mobile app via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don’t have NFC, use QR code compatibility to pair the devices.
New Imaging Edge software suite from Sony
Imaging Edge software suite can maximise image quality, improve production efficiency and help you finely adjust RAW-based images. Use its “Remote” to remotely control shooting while monitoring scenes via live-view PC screen; “Edit” to develop RAW data into high-quality photos; and “Viewer” to view, rate and select photos from a list of shots.